And I thought something like that could only happen in Singapore!
Now all this controversy surrounding the launch of Stella McCartney's range at Target, I just don't get it! I understand queuing up for 6 or more hours to buy Madonna concert tickets, but for a range of "designer" clothing specially packaged for a lower end fashion chain? Heard this interview on the radio this morning with Target's management staff (which was so rehearsed).
DJ : "So how was it possible to bring the price of these beautiful looking designer clothes down to such a low price?"
Target Management : "Oh, what we did was to cut a deal with Stella's company to design these exclusively for Target, and we then ship the designs to be manufactured in China".
Bloody hell, and he said it with such conviction! I envision sweat shops in a remote village in China forcing innocent girls torn away from their parents at a tender young age to churn out designer pieces every 30 seconds at a wage of 30 Australian cents an hour. Just so you can look good in the office.
I was reading an article about this mad rush in the Sydney Morning Herald and couldn't stop laughing!
"A scuffle between two women at Chadstone — one of them obviously pregnant — had to be broken up by security guards, and Sydney stores reported similarly violent scenes as women ripped garments from each other's arms. Target's Bourke Street store allowed shoppers into the store 20 at a time when crowds stretching more than 100 metres around the block threatened the kind of blood-soaked chaos last seen when a bargain-hunter lost a finger at the Boxing Day sales."
What!!! All this for some piece of down priced designer garment? Relax girls, its only fabric! And she probably didn't design it herself. Fashion houses do employ in house designers, you know.
DJ : "So how was it possible to bring the price of these beautiful looking designer clothes down to such a low price?"
Target Management : "Oh, what we did was to cut a deal with Stella's company to design these exclusively for Target, and we then ship the designs to be manufactured in China".
Bloody hell, and he said it with such conviction! I envision sweat shops in a remote village in China forcing innocent girls torn away from their parents at a tender young age to churn out designer pieces every 30 seconds at a wage of 30 Australian cents an hour. Just so you can look good in the office.
I was reading an article about this mad rush in the Sydney Morning Herald and couldn't stop laughing!
"A scuffle between two women at Chadstone — one of them obviously pregnant — had to be broken up by security guards, and Sydney stores reported similarly violent scenes as women ripped garments from each other's arms. Target's Bourke Street store allowed shoppers into the store 20 at a time when crowds stretching more than 100 metres around the block threatened the kind of blood-soaked chaos last seen when a bargain-hunter lost a finger at the Boxing Day sales."
What!!! All this for some piece of down priced designer garment? Relax girls, its only fabric! And she probably didn't design it herself. Fashion houses do employ in house designers, you know.
"So what if I pushed that pregnant bitch and caused her to miscarry? At least I've got my exclusive Stella McCartney grey trench coat which only 5999 other women in Australia have! Now can you get out the fuck of my way while I rip this blouse off the mannequin?!!"
If I was a girl (which only magically happens once a year), I wouldn't even think of getting a piece from that collection. Firstly, I know how girls are like when it comes to shopping. Once they lock their target onto a piece they like, you'd better watch out! Sharpened nails, tiny heels and strong elbows are usual weapons of choice for these fashion Xenas. And trust me, hell hath no fury like a woman robbed of her Stella McCartney dress.
Secondly, imagine going to the office and finding 6 other girls all dressed exactly like you. Welcome to the Target club!
Now here are a few more ideas to bring higher end goods to the mass market.
Secondly, imagine going to the office and finding 6 other girls all dressed exactly like you. Welcome to the Target club!
Now here are a few more ideas to bring higher end goods to the mass market.
- IGA launches the exclusive Tetsuya instant noodles range!
- Armani signs deal with Best and Less to design an exclusive range of plus size outfits!
- Mass hysteria at Pay Less Shoes all over Australia with the launch of Jimmy Choo Rejectz range!
Now this was what the hype was all about!
Looks very Target to me!
1 comment:
last heard tamworth target has still got sizes
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